We are Anseris.
As we look to the future our goal is to make the outdoors more accessible to everyone.
As we continue this mission, we found it important to better portray our identity and what our focus is. As Anseris we have reignited a laser focus on Quality, Community and Sustainability.
We are a team of outdoor enthusiasts based in beautiful Denver Colorado where we design all our products with the goal to provide you the tools you need to go beyond your limits and experience the wonders of life. We test our products in the Rocky Mountains so that we can ensure that the quality and effectiveness of our products is good enough to take you past the outer boundaries of the world. Read on to experience our beginnings and to feel our passion that has grown into something greater than us.
We started out with no money and one simple idea- a battery powered heater that fits in your jacket. We were amazed there was no product available that allowed you to heat the jacket you already had, so we worked tirelessly to find a solution and then to find a way to market. We crowdfunded the launch of the Torch Coat Heater, raising $38,744. Check out the campaign HERE.
Check out this Forbes Article about our Co-Founder Anthony and how Anseris (Formerly Torch Electrek) came to be.
After the success of our crowdfunding campaign we were able to bring the Torch Coat Heater to life. Our Co-Founder’s Anthony DeVito, Rob Slate and Lucian Cesarz invested their own money into additional inventory and successfully sold out in the first year. It was not long after, that people started asking us for heated gloves and heated insoles. So, we began developing, creating and testing. We introduced our first heated gloves and heated insoles in 2017 and yet again, we successfully sold all our inventory with a great response from our customers.
With the success of our products, we became even more determined to continue to innovate and grow, and bring you the very best for your winter adventures. We design all our products in Denver Colorado and put them all through rigorous testing in the Rockies to bring you only the best.
As a team we believe in challenging the status quo, so we strive to innovate and reinvent. We believe that positive change occurs through a simple shift in our way of thinking. We prescribe to the mantra that purpose drives innovation, so we find new perspectives in order to solve new and old problems. We may be one of many, but our passion will inspire and promote change; change for a better product, a better life and hopefully a better world. Anything is possible.
Co-Founder Anthony DeVito lives an active lifestyle, and through the years that lifestyle has wreaked havoc on his body. And to add to that, he was diagnosed with a degenerative disc in his low back. He loves snowboarding and he does a lot of the product testing out on the slopes and a hurt back was putting a damper on his life and his aspirations for Torch Electrek, so he developed FitBack, a back brace that supports and protects the low back while offering flexibility and comfort to keep him moving. The portable and adjustable heat was enough to warm the low back muscles and keep them limber and less likely to be injured. After a full season with little to no back pain, and snowboarding once or twice a week, he decided to share his creation on Kickstarter and raised a little over $20,000 in pre-orders.